Influencer marketing is a relatively new craze.. does it really work? How? Is it better than other, more traditional forms of marketing?

Influencer marketing is one of the newest forms of digital marketing, thanks to the likes of Instagram, Snapchat, and YouTube stars. It really can work, and we’ll explain why.

Having an influencer promote or advertise your product will drive sales. But you need to ensure you’re working with an influencer with an audience that will purchase your product. You don’t want to advertise a new beauty product with an influencer whose main audience are interested in technology.

Influencer marketing can also be cheaper than other forms of marketing, and more effective for the price you pay. It’s one of the most effective digital marketing strategies. It can also have a larger effect on your social presence.

At Tide, we can help take your brand to the next level using influencer marketing. Reach out to us for more details.